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自20世纪以来,动画艺术蓬勃发展。随着计算机和数字技术的发展,一种新的动画形式——Flash动画逐渐进入人们的视野,并在互联网上迅速传播。经济全球化的到来加速了动画高科技创新概念的引入,今天的动画作品几乎涵盖了社会生活的各个方面,完全打破了传统“动画”的涵义。在世界经济文化一体化的今天,发展中国自己的动画市场,具有一种文化战略意义。文章从Flash动画的特点出发,从造型、表现形式、色彩等方面入手,探讨民族艺术元素在Flash动画图像语言中的应用,尝试对我国Flash动画的全球化发展探寻适合的应对之策,以期为中国民族艺术的传承与现代动画的发展进行一些探索。
Since the 20th century, animation art has flourished. With the development of computer and digital technology, a new form of animation - Flash animation gradually into people’s perspective, and spread rapidly on the Internet. The arrival of economic globalization has accelerated the introduction of the concept of high-tech animation innovation. Today’s animation works cover almost all aspects of social life, completely breaking the traditional meaning of “animation”. In today’s economic and cultural integration of the world, the development of China’s own animation market has a cultural strategic significance. Based on the characteristics of Flash animation, the article explores the application of national art elements in Flash animation image language from the aspects of shape, expression and color, and tries to find a suitable countermeasure for the globalization of Flash animation in our country. The inheritance of Chinese national art and the development of modern animation.