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可可·香奈儿曾说过,为了让自己不可取代,一个人必须永远与众不同。这或许在一定程度上,解释了为何像Fab这样的创意产品闪购网站能够迅速走红,甚至拿到1.05亿美元的巨额融资。现在的年轻人和一些收入不菲的都市白领在消费观念和生活方式上跟上一代人非常不同。他们求新求变,不再单一地看中商品的品牌、价格,而同样看中商品的设计感、信息承载和文化价值。不仅如此,你也能从他们日常的外形着装,他们随身携带的物品工具,以及他们的住宅布局上,看到一些很个性化的元素。Fab就是瞄准了这类用户的消费
Coco Chanel once said that in order to make oneself irreplaceable, one must always be different. This may explain, to some extent, why flash-product websites such as Fabs can quickly get popular, and even get a massive $ 105 million in financing. Now young people and some high-income urban white-collar workers in the consumer attitudes and way of life is very different from the previous generation. They seek new changes, no longer a single fancy brand, price, and the same fancy product design sense, information bearing and cultural value. Not only that, but you can also see some very personal elements from their day-to-day dress, their carry-on tools, and their home layouts. Fab is aimed at the consumption of such users