包装设计在推陈出新的同时不能完全的将传统文化根基抛弃,在许多成功的包装设计代表作品当中总能寻找到传统民族元素的踪影。比如说传统的图形符号、书法、脸谱、民间剪纸等等。传统包装是体现中华深远悠久民族文化的重要表现方式,有效的将优秀的传统文化和精神内涵与时代进行紧密接轨,本文结合个人在实践工作过程当中的经验总结,就民族文化元素与包装设计的结核性展开探讨,希望能够起到抛砖引玉的作用。 Packaging design innovation can not completely abandon the traditional culture, in many successful packaging design representative works can always find traces of the traditional ethnic elements. For example, the traditional graphic symbols, calligraphy, Facebook, folk paper-cut and so on. Traditional packaging is an important manifestation of the profound and long-lasting national culture of China. It effectively integrates excellent traditional culture and spiritual connotation with the times. Based on the experiences of individuals in the process of practical work, this paper, based on the experience of the national culture elements and packaging design Tuberculosis to explore, hoping to play a valuable role.