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书画艺术是我国传统文化的重要组成部分,古朴典雅、意蕴深厚,传达着中华民族独特的审美品格与艺术取向。将书画艺术元素运用到当代平面设计中,既能弘扬民族艺术,又能丰富设计形式,对传统文化和当代艺术发展均大有裨益。本文中笔者就从国画与书法两方面详细论述书画艺术元素在平面设计中的化用,希望能为业内人士提供一定参考。
Painting and calligraphy art is an important part of our traditional culture, simple and elegant, profound implication, conveying the unique aesthetic character and artistic orientation of the Chinese nation. Applying the artistic elements of calligraphy and painting to contemporary graphic design can not only carry forward the national arts but also enrich the design forms, which are of great benefit to the development of both traditional culture and contemporary art. In this paper, I will elaborate on the art of calligraphy and painting in graphic design in two aspects from the traditional Chinese painting and calligraphy, hoping to provide some reference for the industry.