论文部分内容阅读
在市场营销活动中,工商企业的经营者,是需要掌握如何对消费品进行分类的方法。这对于企业制定正确营销策略是很重要的。在对消费品的诸多分类方法中,按购买习惯对消费品分类,是较为重要的分类方法。因为在工商企业的市场营销活动中,往往需要企业根据消费者的购买习惯组织市场营销,并据之制定有效的营销策略。根据消费者的购买习惯对消费品分类,可以分为四类:一、方便品方便品是指顾客经常要购买、购买时基本不作购买计划或是想到
In marketing activities, the business operators are required to know how to classify consumer goods. This is very important for companies to develop correct marketing strategies. Among the many classification methods for consumer products, the classification of consumer products by purchasing habits is an important classification method. Because in the marketing activities of industrial and commercial enterprises, enterprises are often required to organize marketing according to the purchasing habits of consumers and formulate effective marketing strategies accordingly. According to the consumer’s buying habits, the classification of consumer goods can be divided into four categories: 1. Convenient products Convenient products refer to customers who often want to buy, buy, and do not make purchase plans or think of