论文部分内容阅读
年轻化正在改变着中国车市原有的市场内核,“80后”、“90后”已成为汽车消费的主要人群,而这是任何一个厂家都不能忽视的新兴力量。年轻用户的迅速崛起,使得小型化、年轻化的车型正在成为一种新趋势。如今,在10万?15万元这个价格区间里,市场又迎来一位新挑战者——雷凌。做为广汽丰田10年发展历程中的第一款中级车,雷凌是一个全新路标。“专为不妥协的年轻人打造”的它,蕴含着足以破局的产品力!价值链:极致化造就高品质如何打造一辆极致的中级车?不同的车企有各自
Rejuvenation is changing the original market core of China’s automobile market. After 80s and after 90s, it has become the main population for automobile consumption, and this is an emerging force that any manufacturer can not ignore. The rapid rise of young users, making miniaturization, young models are becoming a new trend. Now, in the price range of 100,000 to 150,000 yuan, the market usher in a new challenger - Rayling. As Guangzhou Automobile Toyota 10 years of history in the first mid-size car, Ralink is a new road sign. “Build for the uncompromising young people ” It contains enough product force! Value chain: the ultimate create high quality How to create a ultimate mid-size car? Different car prices have their own