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随着现代社会的发展,企业之间的竞争环境越来越激烈,特别是,随着我国经济市场的开放程度不断增强,我国企业面临的整体市场环境也在不断变化,企业之间面临的竞争压力不断增加,企业之间的竞争,不仅仅是经济实力的竞争,同时,在企业文化软实力方面的竞争,也是非常重要的。如何做好企业文化的建设,提升企业文化软实力,对于企业的发展而言非常重要。
With the development of modern society, the competitive environment among enterprises has become increasingly fierce. In particular, as the degree of openness in China’s economic market continues to increase, the overall market environment that Chinese companies are facing is constantly changing, and competition among companies is facing competition. With increasing pressure, the competition among enterprises is not only the competition of economic strength. At the same time, the competition in the soft power of corporate culture is also very important. How to do a good job in the construction of corporate culture and enhance the corporate cultural soft power is very important for the development of the company.