在互联网疯狂冲击下,这个时代已经变得严重碎片化,群体社群化、信息过剩化、关注时效化。要想成功抓住大众的眼球,只有财大气粗的一线酒企才能真正玩得起“空天一体化”传播轰炸,对于身处两难的区域酒酒企来说,只能另辟蹊径完成与时俱进的使命。酒企做宴席营销如何实现IP化?然而,当前国内众多区域市场的竞争饱和,各类酒企深陷其中相互胶着,宴席营销也是随处可见。有的酒企花了大价钱,做了不少宴席,结果竹篮打水一场空。究其原因,在于操作过于平庸,过于同质化,没有任何新意,更别说对大众形成心智教育。的确,我们可以看到很多酒企做宴席市场,但多数都成了聚餐喝酒的老套,投再多的钱也是 Under the crazy impact of the Internet, this era has become severely fragmented, community groups, excess information and time-sensitive. In order to successfully grasp the public’s eye, only the wealthy front-line liquor companies can really afford “space-day integration ” spread bombing, for the wine industry in a dilemma, only another way to complete with the time Into the mission. However, at present, the competition in many domestic markets is saturated, various types of wine companies are deeply trapped in one another, and banquet marketing is also everywhere. Some wine companies spent a lot of money, done a lot of feast, the results basket empty water. The reason is that the operation is too mediocre, too homogeneous, there is no new idea, let alone form the mind of the public education. Indeed, we can see many liquor companies do the banquet market, but most of them have become stereotypes for drinking and drinking more money