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随着商业体制改革的深化,我国商业企业组织结构发生了根本性的变化。在股份制企业、企业集团方兴未艾之时,一种新的商业组织形式——连锁商店也被一些地区采用。连锁经营已成为商业企业建立现代企业制度的一个焦点。它对我国传统的百货业提出了挑战,必将对我国的商业改革起到积极作用。 但是,我国目前的连锁商业还面临种种困难和问题,一是现存体制的制约,连锁经营跨区难、统一难,二是资金短缺,网点少,规模经营跟不上;三是缺乏规范,管理水平不到位;四是手段落后,现代化水平低。凡此种种,都制约着连锁商业的发展。
With the deepening of the reform of the commercial system, the fundamental changes have taken place in the organizational structure of commercial enterprises in our country. In the joint-stock enterprises, enterprise groups in the ascendant, a new form of business organizations - chain stores are also used by some regions. Chain management has become a focus of commercial enterprises to establish a modern enterprise system. It poses a challenge to China’s traditional department store industry and will surely play an active role in China’s commercial reform. However, the current chain commerce in our country still faces various difficulties and problems. One is the restriction of the existing system, the difficulty of cross-regional chain operation and the difficulty of unification. The other is the shortage of funds, fewer outlets and the lack of scale management. Third, the lack of standardization and management Level is not in place; Fourth, the means behind the low level of modernization. All these are restricting the development of chain commerce.