背景故事:穿新衣,看“新”情岁末年初,圣诞节、元旦、春节、元宵节、情人节排队串烧。西单、王府井、公主坟、蓝色港湾等各大商圈适逢节日也纷纷打折促销,场面火爆十足。而这场促销大战中各家也有各家的妙招。各大商家的前期宣传多是利用传统纸媒或互联网新媒体技术大打打折促销的宣传战,进行 Background story: wear new clothes, see “new ” love the end of the year, Christmas, New Year’s Day, Spring Festival, Lantern Festival, Valentine’s Day queue yakitori. Xidan, Wangfujing, Gongzhufen, Blue Harbor and other major shopping district coincides with the festival also have discounts, the scene hot. And this promotion war in each family also has coup. Pre-major business promotions are mostly traditional media or the Internet using new media technology to hit the promotional promotional war, to carry out