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亚洲金融风暴之后,各旅游接待国都在评估该风暴带来的负面影响,积极寻求新的客源增长点。对内地旅游业而言,除了俄罗斯、印度市场之外,香港是个亟待重视的市场。自去年11月开始,亚洲各国各地旅游局欲挽颓势,均与航空公司、旅行社等联手在港推出一连串推广计划,掀起一片旅游热。有关的团费自去年11月开始大幅减价,圣诞、春节期间团费稍为上升,踏入二三月旅游淡季,航空公司和旅行社再次割价求售,团费再度大幅度滑落。因而,在香港入境游“苦”吹淡风之际,香港出境游增长率不减反升。那么,在人人都想外游的情况下,内地旅游在香港市场应该如何定位?面对周边国家割价求售,以扩大香港市场占有率,内地旅游部门又将作出何种反应,如何重新设计、包装产品,制定有竞争力的价格,重新担当香港旅游市场的主角呢?
After the Asian financial turmoil, all the host countries in the world assessed the adverse impact of the storm and actively sought new sources of growth. For the tourism industry in the Mainland, Hong Kong is a market that needs urgent attention in addition to Russia and India. Since November last year, the tourism administrations across Asia have been trying their best to reduce their tide. Both of them jointly launched a series of promotional programs in Hong Kong with airlines and travel agencies to create a tourist hot spot. The tour fares dropped sharply since November last year. During the Christmas and Spring Festival festivals, the fares slightly increased. After entering the off-season in March and March, airlines and travel agencies once again cut prices for sale, and the fares dropped greatly again. Therefore, on the occasion of Hong Kong’s inbound travel “bitterness”, the growth rate of outbound travel in Hong Kong has increased steadily. So, where everyone wants to travel abroad, how should the mainland tourism position in the Hong Kong market? In the face of the neighboring countries cut their sales to expand market share in Hong Kong, the Mainland tourism sector will respond and how to re-start Design, packaging products, develop competitive prices, to re-play the protagonist of the Hong Kong tourism market?