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在许多行业,技术不仅要转化为顾客容易理解的语言,更要带来合理的体验,这样的技术才能真正发挥自身的价值。换句话说,企业如何跳出工程师思维,如何用技术忽悠顾客才是最容易被他们接受的。很多人都有这样的消费经历:想要购买一部手机,来到卖场时听到的推介不乏“待机时间超长、超高清屏幕、音质效果好、软件功能强大……”。总之,“硬件配置”、“参数”这些词让你听得一头雾水,总是忍不出想打断销售员而问一句:
In many industries, technology not only translates into easy-to-understand language for customers, but also brings with it a reasonable experience that such technology can truly deliver its own value. In other words, how to jump out of business engineers thinking, how to use technology flicker customers is the most easily accepted by them. Many people have such a consumer experience: want to buy a cell phone, came to the store to hear the introduction of many “long standby time, ultra-high definition screen, sound quality is good, powerful software ... ”. In short, the “hardware configuration ”, “parameter ” these words let you hear confused, always can not help but want to interrupt the salesperson and ask one: