武汉曾出现一种叫作“新快雪”的美白口服保健产品,在刚推向市场时就掀起了一股风暴。很快,风暴过后,它在武汉的销售就平淡甚至可以说是“惨淡”。为什么?笔者认为,它犯了商家兵法之大忌——违反思维定势。 所谓思维定势,在营销上的含义是:任何营销策划、广告策划等商业活动,都必须符合消费者的心理习惯,不 A whitening oral health care product called “New Fast Snow” appeared in Wuhan and set off a storm just after it was introduced to the market. Soon, after the storm, its sales in Wuhan flat or even can be described as “bleak.” Why? I believe that it made a taboo business war - violated the mindset. The so-called mindset, the meaning of marketing is: any marketing plan, advertising planning and other commercial activities, must be consistent with the psychological habits of consumers, not