论文部分内容阅读
竞争战略是企业在战略分析的基础上,全面把握了企业内部的优劣势状况和企业外部的机会和威胁,正确地分析和界定本企业在竞争中的地位后所形成的战略。迈克尔·波特提出三种可供选择的基本竞争战略:总成本领先战略、标新歧异战略和目标集聚战略。总成本领先战略要求建立起有效规模,在经验基础上全力以赴降低成本,抓紧成本与管理费用的控制,以及最大限度的减少研究开发、服务、推销、广告等方面的成本费用。其成本优势可以在与竞争对手的争斗中受到保护,因为低成本意味着当其
Competitive strategy is based on the strategic analysis of enterprises in a comprehensive grasp of the advantages and disadvantages within the enterprise and external opportunities and threats, the correct analysis and definition of the status of the enterprise after the competition formed by the strategy. Michael Porter put forward three basic competitive strategies to choose from: total cost leadership strategy, new strategic differentiation and target agglomeration strategy. Total cost leadership strategy requires the establishment of an effective scale, go all out on the basis of experience to reduce costs, pay close attention to cost and management costs control, and to minimize research and development, services, marketing, advertising and other costs. Its cost advantage can be protected from rival rivals because low cost means that when it