当今社会,电视作为大众传播最重要的手段之一,已经成为公众接收信息的主要渠道,在社会上的影响力日益增加。电视的发展与两个互不矛盾的目标是紧密相连的,这两个目标分别是满足受众的需求(外部目标,社会效益)和实现自身的经济利益(内部目标,经济效益)。说这两个目标互不矛盾的根据是从实践中得来的,因为电视的 In today’s society, television, as one of the most important means of mass media, has become the main channel for the public to receive information and its influence in the society is increasing day by day. The development of television is closely linked with two non-contradictory goals of meeting the needs of the audience (external goals and social benefits) and realizing their own economic interests (internal goals and economic benefits). The basis for contradicting these two goals is derived from practice because of television