一、新形势下的图书市场调查 我国正处在由计划经济向社会主义市场经济过渡的时期,建立社会主义市场经济体制这场社会革命不可避免地对出版业的发展产生深刻的影响。影响的实质,是书刊出版活动必须与市场需求变化情况相适应。编印发三个出版子系统,在市场面前各有其调查的重点与对策思路。这里着重谈谈出版社的市场调查问题,并以少儿读物为例谈点体会与想法。 改革开放以后的十多年中,我国出版业快速发展,这是在逐步改变高度集中统一的计划管理模式的过程中,各出版社间初步开展了商品竞争的结果。但最初的竞争并不激烈。原因是十年“文革”首先是革了文化的“命”,出了很少的几本书也是多半属于被批判的,在新时期的头几年,人们对于图书的广泛需求几乎到了饥不择食的程度,也就是说“文革”为出版留下了极其广阔的空白地带有待进驻,而社会的改革开放和科技的普及发展又不断产生着新的知识门类、新的知识体系、新的表达技法,以及新用途、新形式、新载体的图书需求,有待出版社去开发满足。市场一度出现了需大于供的局面。由此形成了以规模数量增长为主要特征的出版业的发展阶 I. Market Investigation of Books in the New Situation Our country is in a period of transition from a planned economy to a socialist market economy and the establishment of a socialist market economic system will inevitably have a profound impact on the development of the publishing industry. The essence of the impact is that the publication activities of books and periodicals must be adapted to the changes in market demand. Printed three publishing subsystem, in front of the market have their focus and countermeasures of investigation. Here to focus on the market research press issue, and children’s books as an example to talk about experience and ideas. In the ten years since the reform and opening up, the publishing industry in our country has been developing rapidly. This is the result of the initial phase of commodity competition among publishing houses in the process of gradually changing the highly centralized and unified program management model. But the initial competition is not intense. The reason is that during the “Cultural Revolution” of the first decade, “culture” was the first of its kind. A few books were mostly criticized. In the first few years of the new era, people’s widespread demand for books almost reached a hunger for food In other words, the “Cultural Revolution” has left a vast area for publication to be stationed. The reform and opening up in society and the popularization of science and technology continue to produce new knowledge categories, new knowledge systems, new expression techniques, As well as new uses, new forms, new carriers of the book needs to be published to develop to meet. The market once appeared bigger than the supply situation. This has led to the development of the publishing industry, which is characterized by an increase in the number of its size