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在数字化技术和互联网思维结合下的“融合出版”顺应了我国出版的发展,是我国出版实务的创新和发展。本文以“融合出版”理论概念为出发点,分析“融合出版”下的新兴商业模式和我国出版业的发展方向。
Under the combination of digital technology and Internet thinking, “Convergence and Publication” complies with the development of China’s publishing and is the innovation and development of our publishing practice. Based on the theoretical concept of “Convergence and Publication”, this article analyzes the emerging business model under “Convergence and Publication” and the development direction of our publishing industry.