从2010年国务院印发《推进三网融合的总体方案》,至今不过五年多的时间,其间所发生的媒介巨变却远超改革开放三十多年的变化,特别是对电视而言。这是一个技术改变媒介、媒介催生新的经济形态,也最终改变艺术生产、营销模式的复杂过程,政策在其中既是技术、媒介发展所促的结果,也反过来影响着经济、媒介、艺术的总体面貌与格局。媒介巨变的重要体现是,目前我国已成为世界上最大的视频市场——而且快速走向了集中。技术的突飞猛进令人猝不及防,互联网对整个传统行业的冲 From 2010, the State Council issued “the overall plan to promote the integration of the three networks.” However, for more than five years now, the media revolution has far exceeded the 30 years of reform and opening up, especially for television. It is a medium of technological change, a medium that spawns new forms of economy, and ultimately a complex process of art production and marketing, in which policies are both the result of technological and media developments and, in turn, the economic, media and artistic Overall appearance and pattern. An important manifestation of the huge change in the media is that at present China has become the largest video market in the world - and has rapidly moved toward concentration. Technological advances by surprise, the Internet against the entire traditional industries