随着出版业的企业化进程,愈来愈要求编辑的被动加工角色必须转变为创造的角色,即具备多种综合才能,了解人性与市场,具备相当想象和策划能力,成为图书的设计主体。编辑策划的重要性突现出来,它的成功直接影响作品的成败,出版社的生存与发展以及良性循环和整体风格。 With the progress of the publishing industry, it is more and more required that the editors’ passive processing role must be transformed into the role of creation. That is to say, they have a variety of comprehensive talents, understanding human nature and market, have considerable imagination and planning ability, and become the subject of book design. The importance of editing and planning emerges. Its success has a direct impact on the success or failure of a work, the survival and development of a publishing house, and the virtuous cycle and style of the whole.