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在当前,实施技术创新对企业发展有着极为重要的意义。但是,技术创新并不能包揽一切,也并非医治企业管理所有疾患的“灵丹妙药”。当前,有许多企业对于技术创新比较重视,投入了大量的人力、物力、财力,可创新的效果并不那么明显,究其原因,是没有把握技术创新与市场营销的关系。世界上一些注重技术创新且颇有成效的高技术企业,由于忽视市场需求的变化,缺乏明确的市场营销战略,结果招致经营的惨痛失败。最近铱星公司和ICO公司破产的案例充分说明了这一点。对我国高科技产业来说,认识这个问题尤为重要。因为高科技行业具有高投入、高风险、高收益等特点,以市场为导向进行技术创新,可以迅速给企业带来新的活力,
At present, the implementation of technological innovation has extremely important significance for the development of enterprises. However, technological innovation does not cover everything, and it is not a “miraculous cure” for the management of all diseases. At present, many companies pay more attention to technological innovation, invest a lot of manpower, material resources, and financial resources. The effect of innovation is not so obvious. The reason is that there is no grasp of the relationship between technological innovation and marketing. Some high-tech enterprises in the world that focus on technological innovation and are effective have neglected the changes in market demand and lacked a clear marketing strategy. As a result, they have incurred a tragic failure. The recent cases of the bankruptcy of Iridium and ICO fully illustrate this point. For our high-tech industries, understanding this issue is particularly important. Because the high-tech industry has the characteristics of high investment, high risk, high yield, etc., market-oriented technological innovation can quickly bring new vigor to the enterprise.