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在我国旅游行业的发展过程中,越来越多不同国籍的游客涌入中国旅游市场,推动了我国入境旅游市场的逐步扩大。随着入境游客数量的不断增加,对我国入境旅游产业发展来说,必然要通过不断提升工作人员跨国文化交流水平,从而促使旅游服务人员在与外宾沟通交流时能更好地实现对我国传统旅游文化的介绍,提升入境游客对我国旅游文化的认知度,并为更好实现入境游客数量增加以及外汇收入提升提供支持。因此在旅游产业发展过程中,语言作为文化艺术交流的主要形式和手段,对促进旅游产业的发展起着十分重要的推动作用。
In the development of China’s tourism industry, more and more tourists of different nationalities are pouring into China’s tourism market and promoting the gradual expansion of China’s inbound tourism market. As the number of inbound tourists continues to increase, for the development of China’s inbound tourism industry, it is inevitable to constantly improve the level of transnational cultural exchanges among staff so as to promote the tourism service personnel to better understand the traditional tourism in our country when communicating with foreign guests Cultural introduction to enhance the recognition of inbound tourists on China’s tourism culture and provide support for the better realization of the increase in the number of inbound tourists and the increase of foreign exchange earnings. Therefore, in the development of tourism industry, language, as the main form and means of cultural and artistic exchanges, plays an important role in promoting the development of tourism industry.