策划与营销,作为一项专业,正得到业界越来越多的认同。房地产策划营销观念的广泛传播过程,实质上就是市场不断走向成熟的过程。 1、重视产品定位。 多年以来,大多数房地产开发项目均把重点放在营销策划上,市场的热点也在营销策划上。营销策划在很大程度上已被视为是项目制胜的关键。发展商们已经意识到:光解决“怎么卖”的问题已经不足够,还必须提前做好“卖给谁”和“建什么产品”的问题。项目前期市场研究和策划受到了空前的重视。 Planning and marketing, as a profession, is receiving more and more recognition from the industry. Real estate planning marketing concept of the broad dissemination of the process, in essence, the market continues to mature process. 1, emphasis on product positioning. Over the years, most real estate development projects have focused on marketing planning, the marketing hot spots are also planning. Marketing planning has largely been seen as the key to project success. Developers have realized that the problem of “how to sell” is not enough, and the questions of “whom to sell” and “what products to build” must be done in advance. Early market research and planning has received unprecedented attention.