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电视机是如今中国普通家庭的最主要的娱乐工具,儿童电视文化传播对于当代儿童的成长产生了莫大的影响。儿童电视作品的观赏对象包括从幼儿到十七岁前后这一为数庞大的群体。儿童由于年龄差异,性格、心态、知识层面、审美情趣、审美意识和欣赏能力有着巨大的差异,这使得儿童电视文化传播本身具有了与众不同的丰富内涵与独特性。儿童电视作品是成年人针对儿童的心理需要和理解能力,从儿童的视角出发,以儿童自身或者儿童所关心的对象为形象塑造的核心,在内容上要贴近儿童生活,格调
Television is the most important entertainment tool for ordinary Chinese families today, and the spread of children’s television culture has a tremendous impact on the growth of contemporary children. Children’s TV shows range from toddlers up to the age of seventeen. Children due to age differences, personality, mentality, knowledge level, aesthetic taste, aesthetic awareness and appreciation of the ability to have a huge difference, which makes children’s television culture itself has a unique rich content and uniqueness. Children’s TV works are the psychological target of adult children’s psychological needs and understanding, from the perspective of children, the children themselves or children’s concern as the object of the image of the shape of the core, close to the contents of children’s lives, style