随着旅游业的发展,现在优秀的旅游纪念品不但能获取较高的经济收益,同时也是对旅游地的一次再宣传,无形之中成为旅游地的“活广告”。而包装设计最主要的功能就是保护商品,其次是美化商品和传达信息。因此,我们以大秦岭文化为根基,对旅游纪念品包装以及相关的设计构思创意作了初步探讨,分析其特性及所体现的意义。 With the development of tourism, excellent souvenirs nowadays can not only obtain higher economic returns but also re-advertise travel destinations and become “live ads” in tourist destinations. The main function of the package design is to protect the goods, followed by the beautification of goods and convey information. Therefore, based on the Great Qinling Culture, we have made a preliminary discussion on the packaging of tourist souvenirs and the creative ideas of related design concepts, and analyzed their characteristics and embodied meanings.