纸质媒体泛指以报纸为媒介的新闻传播媒体,尽管传统纸媒在新闻界具有无可比拟的优势地位,但随着人们生活节奏的加快,碎片式阅读方式更加符合目前的市场,传统纸媒受到严重冲击,发行量下降、收入减少。本文就在此背景下对当前纸媒行业进行分析,并提出其未来发展策略,希望为相关领域提供一些参考。 Paper media generally refers to the newspaper media as the media, although the traditional paper media in the press has an unparalleled dominance, but with the accelerated pace of people’s lives, fragmented reading more in line with the current market, the traditional paper media by Serious impact, circulation, income decreased. In this context, this paper analyzes the current paper media industry, and proposes its future development strategy, hoping to provide some reference for related fields.