节庆活动,既是民俗文化的传承和创新,又是地方文化资源的整合和提升,更是旅游经济发展的舞台和灵魂,已成为一种时髦的文化现象和经营手段。 Festival activities are not only the inheritance and innovation of folk culture, but also the integration and promotion of local cultural resources. They are also the stage and soul of tourism economic development. They have become a fashionable cultural phenomenon and management means.