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繁荣发展的真人秀节目丰富了电视荧屏,为广大受众提供了更多收视选择。随着真人秀节目影响力的不断扩大,其作为价值引导主体的地位和作用日益突出,如何加强真人秀节目的主流价值观引导作用就成为非常紧迫的现实命题。本文以江苏卫视两档优秀现象级真人秀节目《缘来非诚勿扰》《最强大脑》为例,探讨正能量、高品质的真人秀节目如何实现价值引领和意义构建。
The live-action reality show enriched the TV screen and provided more viewing options for a broad audience. With the continuous expansion of the reality TV shows, their position and role as the main body of value guidance have become increasingly prominent. How to strengthen the mainstream value orientation of reality shows has become a very pressing and realistic proposition. This article takes Jiangsu Satellite TV two outstanding outstanding reality level show “You Are the One” and “the strongest brain” as an example to explore the positive energy and high quality reality show how to realize the value of the leading and meaning construction.