网络广播,以互联网作为重要载体的另类广播,有着相当丰富的受众资源。网络和广播的多媒体整合发展是二三线城市广播人应引发的思考。中央积极稳妥的推进城镇化,将给众多二三线城市的发展带来良机。广播在几年的飞速发展后,步入稳步发展时期。同时在各类媒介整合及广播市场化运作阶段后,二三线城市媒体的融合发展更是备受关注,趋于活跃。 Internet radio, Internet radio as an important carrier of alternative radio, has a very rich audience resources. Network and radio multimedia integration development is the second and third tier city broadcasters should be triggered thinking. The central government will actively and steadily promote urbanization and will bring good opportunities to the development of many second and third tier cities. After several years of rapid development of broadcasting, it has entered a period of steady development. At the same time, after the various media integration and broadcasting marketization operation phases, the integration and development of the media in the second and third tier cities have drawn more attention and are becoming more active.