与企业单次败德行为影响因素相比,企业重复不道德行为有着独特影响因素。通过模型和实证检验,研究结果表明每况愈下、羊群效应、企业道德声誉三个假设因素对企业“重复不道德”行为有着显著影响,但影响效果与范围有差异。政府应着重监管财务状况持续恶化、低行业利润水平、企业道德声誉不佳的企业,并注意发挥羊群效应双刃剑的作用,提升社会整体道德意识与水平。 Compared with the single factor of business failure, the repeat unethical behavior of enterprises has unique influence factors. Through the model and empirical test, the results show that the three hypothetical factors such as deteriorating condition, herding effect and corporate moral reputation have a significant impact on the behavior of enterprises, but the effects and scope are different. The government should focus on monitoring the deteriorating financial conditions, low industry profitability and poor business ethics, and pay attention to playing the double-edged sword role of herding to enhance the overall moral awareness and level of society.