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近年来,我国报刊业发展十分迅速,报纸出版能力不断提高,各类报刊已基本上满足社会各阶层的需求。但报纸广告的衰退在进一步加剧,互联网的发展对报刊业造成了一定的冲击。在这种形势下,利用模糊分析法对中国报刊业发展的影响因素进行研究显得尤为重要。通过研究得出以下结论:报刊行业要把握核心竞争力,充分发挥报纸的传播功能和优势特长,提高经营管理服务水平,探索新旧媒体融合之道,迎接数字化时代,拓展报业多元化发展空间。
In recent years, the rapid development of China’s newspaper industry, newspaper publishing capabilities continue to improve, all kinds of newspapers and magazines have basically met the needs of all sectors of society. However, the decline of newspapers and advertising is further aggravated, and the development of the Internet has caused some impact on the newspaper industry. In this situation, the use of fuzzy analysis of the development of China’s newspaper industry factors are particularly important study. Through the research, we can draw the following conclusions: The newspapers and periodicals industry should grasp the core competitiveness, give full play to the newspapers’ dissemination function and advantages and expertise, improve the management level of service, explore the integration of old and new media, meet the digital age and expand the space for newspaper diversification.