流行语是伴随现实社会发生的事件而同时流传开来、迅速流行于网络内外、在社会中广泛传播和运用。流行语是被大众集体认同约定俗成的,形象、简单的特点得以流传广泛,展示着一种大众文化理念。决定文化变化的是情感结构,它使人们对日常生活方面的关注显得正当,文化研究实现向日常生活转变得可能。 Popular language is accompanied by the events of the real society and spread at the same time, rapidly popular inside and outside the network, widely disseminated and applied in society. Buzzwords are generally accepted by the public as a collective identity, images, simple features have been widely circulated, showing a popular culture concept. It is the emotional structure that decides the cultural change. It makes people’s attention to daily life proper, and the realization of cultural research possible to the daily life.