编者按当前,传媒变革日益加剧,媒体传播与市场营销方式也是不断地推陈出新,形式各异。但是,如果我们究其内在,就不难发现,规模与精准是两大核心宗旨。同时,体验传播、互动传播、整合传播也日益成为能够最大限度地满足市场传播的更高需求的三大传播方式。 Editor’s note At present, the media revolution is getting more and more aggravated, and the way of media communication and marketing is continuously being innovated in different forms. However, if we study its intrinsic, it is not hard to find that the scale and precision are two core purposes. At the same time, experience communication, interactive communication and integrated communication are increasingly becoming the three major modes of communication that can meet the higher demand of market communication to the maximum extent.