有典籍记载,我国商业广告的历史可上溯到3000多年前的殷商时代。当时有位叫格伯的商人,把马卖给了一位名叫棚先的庶人。这笔交易以铭文的形式,记录在专为刻铭而铸造的青铜器上。《周礼》记有礼法诸制,规定交易要“告于士”,即让官民都知道。可证殷墟上的“铭文广告”史有其事。《晏子春秋》记有“君使服于内,犹悬牛首于门,而卖马肉于内也”之句。此为政论比喻,但取材于商人挂羊头卖狗肉之本事,它明白无误地使人 A collection of records, the history of commercial advertising in China can be traced back to more than 3,000 years ago Shang period. At that time, there was a businessman named Geber who sold his horse to a commoner named Peng She. This transaction is in the form of an inscription, recorded on bronze inscribed for engraving. “Zhou Li” etiquette eclipsing system, the provisions of the transaction to be “informants,” that is, so that officials and citizens are aware. Evidence Yin Ruins on the “inscription ad” history of its occurrence. “Spring and Autumn Annals,” recorded “Jun served in the interior, still hanging cattle at the door, and selling horse meat also” sentence. This is an analogy of politics, but based on the tradespeople ’