从中国近年的电影市场来看,虽然影片数量有所增多、质量也有所提高,但是电影观众的数量却大幅度下降。为何新年贺岁片就容易形成满堂彩的场面?又为何斯皮尔伯格导演的影片就吸引观众的目光?一词而言,即为“品牌”。 Judging from China’s movie market in recent years, although the number of films has increased and the quality has also risen, the number of film audiences has dropped drastically. Why the New Year New Year film is easy to form a scene full of color? And why the film directed by Spielberg attracted the audience’s attention? The word, is the “brand.”