宣传工作与经济工作一样,都要耗费一定的物力和财力,都有一个讲求效益的问题。宣传效益,是宣传的劳动投入与宣传效果之间的比例关系。它主要反映在社会效益上,体现在宣传工作能否吸引群众,打动群众上,体现在改变群众的态度、观点以及社会产生的积极影响和作用上。宣传效益却在一定程度上取决于宣传者是不是按宣传规律,特别是能不能按群众的心理规律办事,也即能不能把握宣传的技巧。 Publicity work, like economic work, consumes a certain amount of material and financial resources and has an emphasis on efficiency. Propaganda benefit is the ratio between the propaganda labor input and the publicity effect. It is mainly reflected in the social benefits, reflected in the publicity work can attract the masses, impress the masses, reflected in changing the attitude of the masses, viewpoints and the positive impact of social and role. To some extent, the effectiveness of propaganda depends on whether the propagandist is in accordance with the law of propaganda, especially in accordance with the psychological laws of the masses, that is, whether the propaganda skills can be grasped.