因特网日新月异的发展，尤其是电子商务的突飞猛进使网上争夺顾客注意力的竞赛迅速变得白热化，已经有人将这场战争称为“眼球大战”，谁能够锁定客户的注意，谁就可以在网络时代生存。而在网络空间将他人商标尤其是驰名商标注册为自己的域名以招徕注意力，显然是锁定客户眼球? The rapid development of the Internet, especially the rapid development of electronic commerce, has rapidly turned the competition for customer attention on the Internet hot. Some people have called this war “eyeball wars.” Who can lock in the attention of customers and who can be in the Internet age? survive. In the cyberspace, registering other people’s trademarks, especially well-known ones, as their own domain names to attract attention is obviously locking in customers’ eyeballs.