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合作、权力和冲突以及它们之间的关系历来为国外营销学者所关注。本文将着重介绍几个行为模型来加深对营销渠道系统管理的认识。合作、权力和冲突都是有助于加深理解营销渠道管理的概念，这三个概念和它们之间的关系为制定渠道管理策略和解决渠道中的问题提供了理论框架。本文首先通过对渠道中的合作、权力和冲突进行详细的阐述，进而推导出渠道成员整合的行为模型，在此基础上着手规划垂直渠道系统的营销策略。
Cooperation, power and conflict, and the relationship between them, have always been of concern to foreign marketing scholars. This article will focus on introducing several behavioral models to deepen the understanding of marketing channel system management. Cooperation, power and conflict are all concepts that help to deepen the understanding of marketing channel management. The three concepts and the relationships between them provide a theoretical framework for formulating channel management strategies and solving problems in the channels. This article first elaborates the cooperation, power and conflict in the channel, then deduces the behavioral model of channel member integration, and then starts to plan the marketing strategy of vertical channel system.