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“GUCCI在亚洲最大的旗舰店”“EQ:IQ全球第一家形象店”“CLUB MONACO北京的第一家店”“MAX&CO中国第一家形象店”“FAUCHON首次进入中国的旗舰店”“化妆品区为中国最完整的化妆品区域”“全国首家统一设计,具有完整品牌性的男士保养专区”“都会流行区为目前北京市场上都会流行服饰品牌规模最为齐全的区域”“家居区汇聚了全世界最具代表性的顶级家居品牌”“78家世界顶级品牌首次在中国市场保持与世界同步上市”……新光天地“一流”、“最”、“首次”,一些让人眼晕的大牌宣言令记者叹为观止。这是4月19日,会集全世界938个品牌,建筑面积18万平方米,国内单体面积最大的百货店新光天地盛大开幕的现场一幕。记者爆门,是不言而喻的。我经过几番周折,终于有幸采访了新光天地行销部庞琨瑢部长。
“GUCCI’s largest flagship store in Asia” “EQ: IQ’s first global image store” “CLUB MONACO’s first store in Beijing” “MAX&CO China’s first image store” “FAUCHON’s first entry into China’s flagship store” “Cosmetics The District is China’s most complete cosmetic area. ”“The nation’s first unified design, with a full brand of men’s maintenance area,” “The metropolis is the most popular area in the Beijing market,” “The home area has gathered ”The world’s most iconic top home brand“ ”The 78 world’s top brands for the first time in the Chinese market to maintain the world’s simultaneous listing“ ... Shin Kong Place ”first class“, ”most“, ”first time", some dazzling big-name manifesto order The reporter was amazing. This was the scene of the grand opening of Shin Kong Place, a department store with the largest single-cell area in the world, with 938 brands, a building area of 180,000 square meters, on April 19th. It is self-evident that the reporter broke the door. After several twists and turns, I finally had the privilege of interviewing Pang Jun, the Marketing Department of Shin Kong.