随着中国经济的发展,互联网技术和普及率的提升,人们消费观念的不断转化,网络支付和现代物流产业的发展,越来越多人选择网购来适应快节奏的生活方式。通过分析网购持续发展的影响因素,为互联网+时代下电子商务企业的改革与发展提供新思路。 With the development of China’s economy, the upgrading of Internet technology and popularization rate, the constant transformation of people’s consumption concept, the development of online payment and modern logistics industry, more and more people choose online shopping to adapt to the fast-paced lifestyle. By analyzing the influencing factors of the continuous development of online shopping, it provides new ideas for the reform and development of e-commerce enterprises under the Internet + era.