户外广告市场暂时处于各大广告公司“诸侯割据”的局面,还没有形成一个全面整合的资源融通体系。广告主就像鱼儿一样,被某家广告公司钓住后,蒙蔽于其长期积累的推销理论,难免在广告位定夺上有失片面,以至于客户对广告公司多有戒备。因此,为确保广告主最佳的广告发布效果,加快广告公司的户外资源流通,市场客观上需要一个真正能够设身处地为客户专业推介户 The outdoor advertising market is temporarily in the situation of the major advertising companies’ affiliation, and has not yet formed a fully integrated resource integration system. Advertisers, like fish, caught up with a certain advertising company, and are blinded by their long-term sales promotion theories. It is inevitable that there will be a disproportionate amount of advertising space, so that customers are more alert to advertising companies. Therefore, in order to ensure advertisers the best advertising effectiveness and speed up the advertising company’s outdoor resource circulation, the market objectively needs a real professional client who can set itself up as a customer.