随着我国社会向民主政治和市场经济的现代社会转型,公众的法律意识在不断强化,医疗纠纷逐年增加,不少电视新闻节目都做过医患关系相关主题的节目。积极探寻医患沟通问题产生的原因,通过节目的传播改善医患关系是节目的最终目标。本文结合具体案例分析,领悟与扮演好媒体的社会角色,关注电视语言符号的运用,掌握媒介传播对医患关系产生的传播效果。 With the transition of our society to the modern society of democratization and market economy, the legal awareness of the public is constantly strengthened and the number of medical disputes is increasing year by year. Many television news programs have done programs on topics related to doctor-patient relationship. Actively explore the reasons for the doctor-patient communication problems, through the spread of programs to improve the doctor-patient relationship is the ultimate goal of the show. Based on the analysis of specific cases, this paper comprehends and plays a good social role in the media, pays attention to the use of television language symbols and grasps the spread effect of media communication on the relationship between doctors and patients.