中国影视作品在海外的传播,一直都非常重视北美地区。因此,业界也比较注重这方面的相关研究。从美国主动引进的中国古装电视剧《甄传》的传播情况以及中美合拍电影《长城》的北美票房来看,两部作品的海外传播效果似乎都算不上理想。结合笔者在美国孔子学院的问卷调查来看,中国影视作品的受关注度和受欢迎情况虽然较过去有一定的发展,但也是喜忧参半。本文将以此为关注点进行分析研究,希望能对中国影视作品今后在 The spread of Chinese film and television works overseas has always attached great importance to North America. Therefore, the industry also pays more attention to relevant research in this area. The dissemination of “Zhen Chuan”, a Chinese costume drama initiatively introduced by the United States, and the North American box office of the “Great Wall” co-produced by China and the United States, seem to be far from satisfactory. Combined with the author’s survey in the Confucius Institute at the United States, the attention and popularity of Chinese film and television works are somewhat mixed though they have been developed in the past. This article will take this as the focus of analysis and research, hoping to work on the Chinese film and television in the future