目前,文化旅游产业发展到了一个新阶段。以前是观光旅游,强调拥有资源;现在进入到文化旅游阶段,这个阶段的特点是人为创造文化旅游产品来吸引游客,强调创意和创造,比如主题乐园、游乐园等。文化旅游还包括各种活动和体育赛事等,可以称为“活动经济”。文化旅游都有一个特点,就是具有知识产权,由知识产权与 At present, the cultural tourism industry has reached a new stage. In the past it was sightseeing and tourism, emphasizing having resources. Now it has entered into the cultural tourism stage. This phase is characterized by artificially creating cultural tourism products to attract tourists, emphasizing creativity and creativity, such as theme parks and amusement parks. Cultural tourism also includes a variety of activities and sports events, which can be called “economic activity.” Cultural tourism has a characteristic, that is, with intellectual property rights, by the intellectual property