近年来,我们常常会听到,一些声名显赫的大品牌、知名企业,在突如其来的危机中,遭受经济、名誉的双重损失。更有一些新兴企业,在遭遇一两个似乎不大的危机后,因为处理不当,导致千辛万苦培植起来的品牌毁于一旦,多年心血付诸东流!放眼直销行业,这样的例子也不胜枚举。近两年中,最具代表性的莫过于哈药集团因为一系列的负面事件影响,冻结直销经营。因此我们可以说,在激烈的市场竞争中,能否有效预防以及在危机发生后成功地进行危机管理,甚至关乎企业的命运。那么,在危机发生时,企业应该通过哪些方法使危机的影响降到最低, In recent years, we often hear that some well-known big brands and well-known enterprises suffer double losses in economy and reputation in a sudden crisis. Some more emerging enterprises, after encountering one or two seemingly small crisis, because of improper handling, leading to untold hardships built brand destroyed, years of effort to put aside! Looking at the direct selling industry, such examples are numerous . In the past two years, the most representative is that Harbin Pharmaceutical Group Co., Ltd. froze its direct sales operations due to a series of negative events. Therefore, we can say that in the fierce market competition, we can effectively prevent and manage crisis management after the crisis and even the fate of the enterprise. So, in the crisis, what should be done to minimize the impact of the crisis,