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2012年中国涌现了不少文化产品的成功营销案例,例如:大型记录片《舌尖上的中国》、大型选秀节目《中国好声音》等,其营销智慧不输实体产品。而2011年10月在河南电视台播出的50集大型电视系列片《中国之最在河南》(以下称《之最》)以及即将出版的光盘与图书则又创造了一个优秀典范。《之最》大型电视系列片和文化图书,定位为对中原文化乃至中国文化一次高标准、全方位、立体化的形象展示,选取在河南境内具有代表性、在全国堪称最大、最早且唯一的题材
In 2012, many successful marketing cases of cultural products emerged in China, such as the large documentary “China on the Tongue Point” and the large-scale talent show “China Good Voice”, whose marketing wisdom does not compromise physical products. In October 2011, the 50 largest television series “Henan Province in China” (hereinafter referred to as “the most”) broadcast on Henan TV Station, as well as the forthcoming CDs and books, created another excellent example. “Most” large-scale television series and cultural books, positioned as the Central Plains culture and even a high standard of Chinese culture, all-dimensional, three-dimensional image of the show, selected in Henan representative, the nation’s largest, the earliest and only Theme