在现实经济生活中,名牌的创建,通常只认为是生产企业的“专利”。其实商业企业也可以创名牌。包括创立名牌产品和名牌企业。鉴于我国众多的商业企业对商业企业创名牌的认识还处于起步阶段,以及具备创名牌的条件还不是很成熟,因此,应采取渐进式的做法。第一,始终致力于商业企业? In the real economic life, the creation of a brand name is usually considered only as a “patent” of a production company. In fact, commercial enterprises can also create brand names. Including the establishment of brand-name products and brand-name companies. Given that many commercial enterprises in China are still at the initial stage of understanding the brand names of commercial enterprises, and the conditions for creating brand names are not yet mature, we should adopt a gradual approach. First, always committed to commercial enterprises?