在刚过去的几年,随着C&A,ZARA、H&M、Forever 21、A&F等快时尚品牌的兴起,中国一度掀起快时尚浪潮。不过,随着全球经济衰退所造成的服装库存压力以及人们消费观念越来越成熟,快时尚也渐渐开始走下坡路,而此时,阔别已久的慢时尚就恰到好处地回归了。本文将概述慢时尚和慢时尚品牌的发展过程,对比分析东西方慢时尚品牌的现状,探讨慢时尚在消费水平和生活环境都有独特性的中国的发展。 In the past few years, with the rise of C & A, ZARA, H & M, Forever 21, A & F and other fast fashion brands, China once set off a wave of fast fashion. However, with the global stock market pressure caused by the economic downturn and people spending more mature concept, fast fashion is also gradually began to decline, but this time, the long-awaited slow fashion just right to return. This article outlines the evolution of the slow and slow fashion brands, compares the status of slow fashion brands in the East and the West, and explores the development of slow fashion in China, where both consumption and living conditions are unique.