在媒体多样化的今天,品牌已成为报纸颇具代表性的文化符号,是与竞争对手区别开来的鲜明特征,是报纸个性和实力的表现。品牌决定着报纸的传播力、影响力、竞争力和广告传播价值;品牌不仅是报纸的重要资产,更是报业生产的重要组成部分; Today, with the diversification of the media, the brand has become a typical cultural symbol of the newspaper, a distinguishing feature distinguishing itself from its competitors, and a manifestation of the newspaper’s personality and strength. Brand determines the spread of newspapers, influence, competitiveness and the value of advertising; brand is not only an important newspaper assets, but also an important part of newspaper production;