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编者按:在2013年新的起点上回顾过去这一年,中国动画表现如何?2012年,国家动漫产业扶持政策的及时调整为中国动画的转型升级提供了有力支持。电视动画、电影动画比上一年都有了新的发展与突破,国产电视动画收视率提高,但是,中国动画的产业化过程仍然存在着问题,包括动画创作的内容欠缺新意、营销模式的不成熟等,动画产业链有待进一步完善。在动画创作中,动画形式逐步规模化,作品质量在稳步提升,动画题材在不断拓宽,动画类型王产业化和观众多样化的背
Editor’s Note: Looking Back at New Beginnings in 2013 How the Chinese Animations Did Performances? In 2012, the timely adjustment of the national animation industry supportive policies provided strong support for the transformation and upgrading of Chinese animation. Television animation and motion picture animation have all made new development and breakthroughs over the previous year, and the domestic TV animation ratings have been raised. However, there are still problems in the industrialization of Chinese animation, including the lack of new content in animation and the lack of marketing mode Mature, animation industry chain needs to be further improved. In the animation, the form of animation gradually scale, the quality of work is steadily improving, animated themes continue to broaden, the type of animated king of industrialization and the diversification of the audience back