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数字时代给出版业带来了空前的危机。出版业不会消亡,但必须走向转型,转型需从三方面着眼:精品化,专业化与品牌化,立体化营销。
The digital age has brought an unprecedented crisis to the publishing industry. Publishing industry will not die out, but must be transformed. The transformation needs to focus on three aspects: quality, specialization and branding, and three-dimensional marketing.